Cowtown Society of Western Swing Hero Awards

Each year on the first Saturday of May Cowtown Society presents awards in the following categories:

- Living Heroes of Western Swing
- Posthumous Heroes of Western Swing
- Living Legends of Western Swing
- Rising Stars of Western Swing
- Western Swing Band of the Year
- Promoter of the Year
- Publication of the Year
- Venue of the Year
- Fan of the Year
- Lifetime Achievement of the Year
- President's Choice of the Year